The Jordan Tourism Board (JTB) was officially launched in March 1998 as an independent partner between the public and private sectors. Its role is to use marketing strategies to brand, position, and promote Jordan’s tourism product as a leading destination in international markets.
Promotion of Jordan as a Destination
The strategies implemented are designed to reflect the true image of Jordan’s tourism product, which is a cultural, natural, religious, adventurous, leisure, and MICE destination.
As part of its marketing strategies, the JTB plans and executes an integrated program of international promotional activities. This program includes active participation in trade fairs, commercial workshops, consumer and trade roadshows. Familiarization trips, press trips, the production of brochures and multimedia materials, and media relations are also key components. To achieve its goals, the Jordan Tourism Board leverages the services of representation offices in Europe and North America.
