Cycle tourism is increasingly emerging as a key element of sustainable tourism, evolving into a true lifestyle that combines adventure, connection with nature, and authentic discovery of destinations. With over 56 million cycle-tourist visits recorded in 2023 in Italy and an economic impact of €5.5 billion, the sector is booming, offering new opportunities for operators and destinations alike.
The Cycle Tourism Show, taking place in Bologna from April 4–6, 2025, is the benchmark event for those looking to embrace future trends and showcase their offerings to an ever-growing and passionate audience. Act quickly: exhibition spaces are limited! To be a key player in this revolution of bike travel, now is the time to secure your stand.
Cycle Tourism Trends for 2025: New Horizons to Explore
1. Women in Cycle Tourism: A Driving Force
Women, particularly those over 50, are increasingly becoming the protagonists of cycle tourism. Drawn to authentic experiences and close contact with nature, they represent a dynamic and fast-growing segment of travelers. For them, the bicycle is a tool for pushing boundaries, taking on new challenges, and connecting with others. Operators who cater to this trend with tailored offerings will gain a competitive edge in capturing this market segment.
2. Regenerative Tourism: Journeys That Benefit Destinations
Cycle tourism aligns perfectly with regenerative tourism, which seeks to enhance local communities and deliver lasting benefits to the regions it touches. It’s not just about providing routes but creating immersive experiences where travelers become part of an ecosystem that respects and enriches. Increasingly, destinations are adopting this approach, focusing on infrastructure and services that benefit both tourists and residents alike.
3. Gravel Cycling: Boundless Adventure
Gravel cycling continues to gain popularity for its blend of adventure, versatility, and accessibility. With a gravel bike, travelers can explore uncharted territories, far from traditional tourist circuits, discovering routes that combine gravel roads, trails, and paved stretches. This style of travel is one of the most exciting developments in cycle tourism, appealing to both beginners and seasoned cyclists.
Insights from Director Pinar Pinzuti
Pinar Pinzuti, Director of the Cycle Tourism Show, captures the essence of the sector with this vision:
“The true revolution in cycle tourism lies in redefining the concept of travel: it’s not just the destination that matters, but the entire journey to reach it. […] It’s a way to reconnect with the environment and with oneself, appreciating the beauty of movement and the freedom that only a bicycle can offer.”
Exhibiting at the 2025 Cycle Tourism Show: Last Spaces Available
The Cycle Tourism Show is the ideal opportunity for operators aiming to lead this transformation: presenting unique experiences tailored to women, promoting routes that highlight sustainability, or showcasing offerings for the ever-growing gravel cycling community.
Why Exhibit?
- Unmatched Visibility: Reach a targeted and expanding audience.
- Professional Networking: Connect with other operators and key stakeholders.
- Industry Insights: Discover the innovations and opportunities shaping the future of cycle tourism.
Act Fast! Exhibition spaces are almost sold out!
Don’t miss the chance to be part of this international event. To book a space today, complete the form or email [email protected].
A bicycle is not just a means of transport—it’s a way to discover the world. Join the cycle tourism revolution!
