12 – 13 marzo 2022 • Fabbrica del Vapore, Milano

2022 edition

The first edition of the Fiera del Cicloturismo in Milan was an unexpected success with over 12,000 visitors and queues of more than 40 minutes to get in. The event, held at the Fabbrica del Vapore, saw the participation of over 50 exhibitors and important personalities, including the Minister of Tourism, who inaugurated the show by underlining the importance of sustainable tourism.

The show offered a rich program of presentations and workshops with interventions by sports champions and industry experts.

The exhibitors expressed great satisfaction with the turnout and interest shown, confirming cycle tourism as a growing sector. In addition, the event promoted the idea of carbon-free tourism and saw the installation of a safe parking lot for over 1,300 bicycles thanks to the support of Shimano Italia.

50+ Exhibitors

They presented their offer, itineraries and services for tourists

25+ Talk and stories

Travel stories, presentation of destinations and many practical and useful tips for bike trips

15.000+ Visitors

55% from Lombardy, 45% from outside the region

Incredible, the first truly cycle tourism show, where we only talk, dream and discuss cycling holidays

For this 1st edition we are really happy and satisfied because visitors are very interested in our offer, especially families and cycle enthusiasts!

An extraordinary opportunity to talk about the Parks Cycle Route, this great experience which aims to make the system of protected areas of the region accessible. This fair made us perceive the ever-growing interest in this activity.

Unexpected turnout of public and surprised by the interest in Sicily which exceeded expectations. A first experience worth repeating.

We liked it very much. We would love to have it in many cities in Italy. We will come back next year.

An unexpected success and I am very happy because the public responded and was very prepared, the right audience for our proposals.

Sponsor

Technical Partner

Media Partner

Past Editions

Lots of visitors, exhibitors and shared experiences

Why exhibit?

The Cycle Tourism Fair is the ideal place where exhibitors can:

Reach a new audience and increase their brand exposure
Networking with industry operators
Increase their market share
Promote their territory in an active and sustainable way.
Present packages and services, inspiring Italian cycle tourists